Why is Google Ads Getting Expensive? 8 Key Reasons
Google is the best place to go if you want to advertise digitally. But sometimes, spending money on these Ads can punch holes in your pockets. But why is this so? This article will highlight eight reasons why you are experiencing high-end rates on Google Ads.
You are getting click baits on your Ad, but they are not converting or generating sales. This can be dicey as you are spending money but get nothing in return. There are things you may be doing wrong, and when you make a few changes in your campaign Ad, you’ll see the difference. Here’s a list of factors that can make the cost of Google Ads to skyrocket.
1. Wrong Keywords in your Google Ad
When you choose keywords that don’t go hand in hand with your Ad, it can garner more rates per click. Therefore, it’s essential to ensure that everything on your Google ad matches your product to ensure relevance.
You can say that this is somewhat a voice describing your service or product to prospective customers. Research well to find out the type of Ad that can bring more sales per click and bring conversion but are affordable. Choose the best keywords that resonate with your product and should match your Ad headline words. This can easily make your Ad easily accessible to people who are searching for such words.
2. Keywords may not be Grouped Adequately
If your keywords are not sufficiently grouped, you will pay more bucks for your Ad. But what is keyword grouping? This is a method of grouping keywords which are closely related into groups. This method is essential when it comes to paid Ad marketing as it produces optimized content for your keyword cluster.
It’s quite easy to overlook the importance of grouping keywords. However, it is vital to create tighter ad keyword groups for your account to perform well. The undertaking will improve the relevance of your account. It will, in turn, reduce the cost of people clicking on your ad.
3. Setting your Account Using the Wrong Time Zone
The Ad you created is still raking huge amounts you are not ready to spend; this could be that you’ve set it in the wrong time zone. Go through the time report tab; it will show you which times are not producing significant results and still have high rates each day. This will help you notice that running ads on a certain day is not effective.
You can schedule the ads to not run on this particular day. Google uses certain criteria to schedule your ad. They look at the time zone where you live. So if you are targeting an audience that has a different time zone, the result would be the reverse. Therefore, you need to set time zones that go hand in hand with your specific target audience. This is important to ensure the ad meets your target audience.
Do you check the way you have set up your location? If properly done, those outside your location can click on your ad. This means that your ad is showing from a scope outside the location you intended. It’s therefore essential to check the report that showcases all the areas your ad is showing.
You can find the report on the dimension tab; if you notice that the areas you picked are not bringing in enough click baits for conversion, you can easily turn those locations off or adjust the location bid of your ad to give you a proper edge that will elevate it.
5. Improper Keyword Search
New keywords are always sprouting up, and customers are using them to search for products. If you don’t keep on checking on your initial keywords, you will miss out on potential customers who are using different keywords altogether to find a product just like yours.
You can research to see what other keywords are used on the market. This can minimize the expenses on the Google ad as there would be a low cost on the people who click on your ad. It’s always wise to continuously search for new keywords to add on your Ad.
6. Not Enough Negative Keywords
You can receive an off-target click when you don’t use negative keywords on your ad correctly. Therefore, it’s imperative to check what your competitors are using, plus if you don’t incorporate enough negative keywords, your ad won’t show up in the search engine. To find out what keywords are related to your ad, you can check the search term report and see the keywords that emanate from off-target clicks.
There is always a list of negative keywords that you should have as a campaigner. These lists ensure your ad doesn’t appear when such keywords are mentioned. You don’t want searchers that don’t have an end goal of buying.
7. Using the Wrong Match Type
If you mention a broad spectrum of keywords on your ad, you can attract people that really are not into what you are selling. Broad matching is great, you should continue broad matching but with extra cautiousness to not attract the wrong market. If you attract the wrong market, you will definitely get higher costs for your ad clicks.
Using specific keywords would suffice to avoid wasting your time and your searcher’s time. Make sure you counter Check to see which keywords are giving you real results. And work with keywords that are relevant for your campaign ad. Those that are not giving you real-time results should be done away with.
8. The Ad is not Relevant
The ad is getting a bit expensive because it is not relevant to your audience. It’s, therefore, to check the goal for your landing pages. The goal should be easy to understand and resonate with the product you sell. It also has to be easy to read.
You need to ensure your landing pages are closely connected with the campaign ad you are trying to push. When your Ad is relevant, Google will give you a lower cost for clicks as a reward. But when Google notices that your ads are not up to par, they do so by seeing if a searcher looks at your ad but then looks for another’s ad for competitors, then it’s a signal that your ad is not relevant. At the end of the day, if your ad is not relevant, you will get a higher cost per click.
Using Google ads for your campaigns, when done right, will bear fruits at the end of the day. It’s the reigning King when it comes to digital marketing. You’ll have to adjust and tweak a few things here and there to make your Google Ad to prosper.
To know that your campaign ad is doing great is when you spend a little more on ad click costs and bring tons on conversion. You need to know various types of digital marketing like email marketing, social media marketing, local SEO optimization, web design, and development, among other ways of marketing. They ensure you receive excellent results by having affordable ad campaigns that produce conversion and lead generation. Remember Google ads have the ability to strongly impact your digital campaign if done right.
Best Content Strategy
Whether you are a beginner with content marketing or an expert who has been using the same approach for some time, it won’t hurt to revisit your existing content strategy plan and ensure you are using the best one. To have the best content strategy, the approach has to be up-to-date, engaging, and innovative for prospects and customers- regardless of how or when they intend to make a purchase.
With companies increasing their spending on content marketing, you must ensure that suitable approaches are put in place for better results. Content strategy, a powerful and precious commodity, can never be used on a whim. This is owing to the fact that successful content marketing is highly dependent on a solid content strategy that makes the most out of every asset, wherever and whenever it is promoted or shared.
With this, let’s dive in and understand what the best content strategy is all about and ways of doing it right.
What is content strategy?
Content strategy refers to the process of creating, planning, measuring, and distributing content on all online platforms to achieve a pre-defined marketing and business goal. Companies can easily leverage content performance data to meet KPIs and maximize and control their content marketing efforts with the best content strategy.
Content strategy can either cover short or long-term strategies.
Why is the best content strategy important?
Promoting and creating content is not a cheap endeavor. With the existing industry where every marketing dollar has to prove its ROI, marketers have to ideally strategized better marketing efforts and ensure it meets all the pre-defined KPIs. It must also support the company’s financial and business goals.
Whether you intend to generate leads, raise brand awareness, or increase sales, having the best content strategy will help you close the gap between your marketing OPIs and actual results. It will certainly assist you in getting the most out of the content.
What is the best Content Strategy?
The simple thought of creating a content strategy by itself may seem overwhelming. However, it becomes simpler when you think of the content strategy as your working game plan aimed at your content marketing processes, goals, and expectations.
The best content strategy has to consider a KPI and work towards achieving it. It should act as a roadmap that helps in planning the exact steps to be taken to reach the desired goal.
Regardless, even with the best execution and planning, the content campaigns sometimes may not meet the desired KPIs. Well, that’s ok, since content strategy also features the analysis and measurement processes. This means the content can therefore be optimized for better performance in the future.
What Should a Reliable Content Strategy Include?
Different elements make up the best content strategy. All of these elements are vital if you wish to have a successful content strategy. This includes:
- Detailed content calendar: There are lots of moving parts within a content strategy. This means it’s important to have a calendar in place that will help you plan out your publication schedule. A visual map of your content calendar makes it easy to manage.
- Detailed KPIs and goals: Every digitalized content campaign has to be measured and tracked. This helps in comprehending if it is meeting its intended goal. It also makes defining the goals more precisely and detailed.
- Different content types: The best content strategy uses different content types to capture the audience’s interest from different perspectives. Examples of the content types include ebooks, videos, articles, info graphics, testimonials, podcasts, and more.
- Talented designers and writers: Great content will not simply come out of thin air. You have to outsource reliable writers, video editors, and graphic designers who have what it takes to produce high-quality content. The content has to be readable, inviting, appealing, and inviting to a specific audience.
- The right automation and marketing tools: The current content strategy features lots of complexity to be manually handled. Luckily, there are many digital marketing tools, with some being even free. Marketers can make use of these tools to automate different processes within their content marketing efforts.
- A good budget: There is nothing like free lunch. The same applies to content. Content marketing is also an investment that is designed to generate revenue and leads. Assigning a good budget gives room to the realization of potential content strategy.
How to Develop the Best Content Strategy Framework?
The best content strategy will require a good planning. Here we’ve narrowed it down to five steps that form the basic framework for a successful strategy:
Step 1: Define the Content Business Goals
The first step in creating a content strategy is by defining your business. Who are you? What do you do? Why do you do it? What customer queries are you trying to solve? How do you solve it differently or better? What are your short and also long-term goals? How will content marketing help you?
Your content strategy approach has to be as solid as your answers to the above questions. Well, create a list and being creative.
Step 2: Research More about your Audience
Content has to be consumed. It’s therefore important to understand who you are creating the content for. This is only achievable by identifying your target audience. This includes their interests, problems, and where they spend time online.
A better way of understanding your audience is by researching and creating a general profile for each client type that you intend to target. This is called a buyers persona.
Step 3: Come up with an Original and Unique Voice for your Content
Most of the time, people usually make the mistake of coming up with a content that is not original. So how do you make your content original, unique and valuable? Well, the answer is simple. All you need to do is connect to your brand’s authentic heart, share your unique perspective and knowledge, and find your unique voice!
Step 4: Select the Best Channels when Promoting your Content
Multichannel marketing is the new norm to digital marketing. Promoting your content while interacting with your audience on different platforms will easily seal the deal. Some of these channels include email marketing, social media, owned websites, and display ads, among others. All these channels have what it takes to take your content strategy to a whole new level.
The trick lies with identifying which channels best work with your audience. For example, a B2C strategy will focus more on Facebook and TikTok for the younger audiences, while a B2B content strategy has to include Linkedln as the key channel.
Step 5: Test your Campaigns and Content
The best content strategy feature more than just uploading the content and clicking the publish button. Lots of variables determine the performance of the content, and the only way of knowing what is working and what is not is through testing.
The best way of testing your digital campaigns is through A/B testing, commonly referred to as spilt testing. The testing involves running two versions of your content or ad concurrently, with a single element different in each content or ad like the headline, image, CTA copy, among others. You then track the performance of each version and analyze it to see which one is performing better.
There is a lot that goes into the best content strategy. You have to ensure you optimize and repurpose your content for the best results. Remember, a good content strategy will never happen overnight. However, the sooner you begin, the sooner you will have your best content strategy in place.
How to Optimize Landing Pages for More Conversion?
The world is all about sharing information. If you think you are too smart to learn from someone’s expertise, you’ll be proven wrong in a matter of minutes. The internet has made it possible for people to share what they know with the world around us at the click of a button. That’s why you will likely see some cool and exciting landing pages when you take the time to observe them.
Landing pages have become more popular these days. They have been used by most businesses to convert visitors into customers. Though many marketers have an idea of how landing pages should be designed, some practices have not been followed by many, and lack of understanding regarding the best designs types is confusing for them.
What are Landing Pages?
Landing pages are digital pages that appear in the SERPs to show up on top of search results. It is produced by a website and placed within its domain name, without any additional coding required for it to work. This page has no content but only an entrance call-to-action button so that it’s visible to people searching for your business. It can be seen by the users that may have searched on a keyword related to what you want them to know about your brand or product. It serves as an entry point into your website, and it’s designed so that it can convert visitors to customers very quickly.
Different types of Landing Pages
The primary purpose of a landing page is to convert visitors into customers, and it can do this in two different ways. There are four different forms that you could use for your site’s pages, which include the following:
A form where people will fill in their information and confirm that they want to receive more offers from you. This type of form is generally known as the “opt-in” form because it tends to draw people who are already interested in your business or product into visiting your site each time a new email campaign is sent out.
Lead Capture Pages:
A form of the landing page where people will fill in their information and then receive more offers from you. This is a trendy way to attract new customers, mainly because your business will track each lead’s email address and contact them once you receive the email.
Contact Us Pages:
A page where people can fill in their contact information and get more offers from you. This is a great way to ensure that your customers are getting all of the attention they need, and this form will also help you build relationships with them through email.
Survey pages can be used to find out what the general interests of your customers are, as well as how much they value certain aspects of your business or product.
Why Use Landing Pages?
There are many reasons why you should use landing pages, but here are a few of the most common ones:
- It will help your business grow and increase sales. If people become interested in what you offer, they might be more likely to click through to one of your products or services. When people come across a landing page, they will expand their knowledge about what you offer and how it can benefit them in some way. During this expansion process, it is likely that the idea for purchasing something will enter their mind as well
- It helps increase sales conversion rates by presenting more than just a product on its landing pages uses existing systems such as email marketing lists to generate new business. You will also be able to customize your landing pages, especially on how they look and feel, which can give you an advantage over other companies that do not use them
- It boosts loyalty by alleviating concerns about actually spending their hard-earned money with you or carrying it out. With the help of a successful landing page software program, such as Easy Affiliate Landing Page Builder, it is possible for businesses to significantly increase conversion rates that help customers choose to buy a product or service. It is to be noted that landing page software can help brands grow financially with their business more than any other strategy
- Landing pages effectively focus on one central goal, and all the goals ought to culminate. With this in mind, it could prove helpful for companies such as those looking at starting up an affiliate marketing scheme because they will send signals throughout the world’s online rankings, which means your company brand will grow.
Why Should the Landing Pages be Optimized?
The landing pages can be inefficient, with their content the same as the primary website. If they are not optimized, there is a high possibility that people would still discard them and wouldn’t stick around to read more or make any purchase transactions. Because of this, many companies have found it necessary to use landing page software rather than just their websites. The landing pages are more likely to succeed if they have a unique design. The designs that looks too generic or unappealing would not only make people feel alienated but also lead them away from the page and, in turn, down-lines. If you want your customers to stay on the page, you have to give them something new and unique.
How to Optimize Landing Pages for More Conversion?
It would be best to keep in mind a few things when optimizing your landing pages for more conversion.
1. Use Clear and Concise Language
One of the most common mistakes businesses make with their landing pages is using too much jargon or technical language. This often makes it difficult for people to understand what the page is saying and can lead them away from making a purchase.
2. Use Images That are Engaging and Eye-catching
Landing pages that use images that are not engaging or appealing will often result in lower conversion rates. If your pictures are too dark or too small, then people will not be able to see them at all. Also, make sure that the images you use are related to your business and marketing messages.
3. Use a Contact Form That Caters for All Ages
It is essential that you use a contact form on your landing pages because people will be more likely to fill in it if they have the option of choosing an email or phone number. It would also help them verify whether the page belongs to an actual company. However, make sure that you do not use the same contact form on every page. This would result in confusion among your customers.
4. Use a Click-to-Call Button That Is Easy to Read and Understand
If you are using an opt-in form, make sure that it is easy for people to understand what they should do. Do not use complicated or misleading language; it would lower conversion rates.
5. Use a Call-to-Action That Is Relevant to Your Brand and Message
It is important that you pick the best possible call to action for your landing pages because this will indicate how high the conversion rates are. If your landing pages have a call to action that is not appealing, then it will be hard for people to click on them and make purchases from you.
Landing pages are an essential part of any marketing campaign, and it is imperative that you take the time to create them correctly. If you are planning to create your own, then it would be wise first to understand what is required to make sure that they are in line with the needs of your business and marketing messages!