Tiktok is the new social media platform in town. It’s growing fast due to its funny dancing videos that users can partake in. A lot of businesses are trying to jump on this new bandwagon and are devising various means to do so. If you are thinking of how to use Tiktok for business, you’ve come to the right place. Here is a step-by-step guide on how to thrive as a business on Tiktok to ensure higher growth rate.
Creating a Tik Tok Business Profile
To ensure your business taps on potential customers on TikTok, it’s imperative to create a business profile. If you have a personal account, it can be easier to switch to a business account. This is because you can jump to the fourth step to account opening. Back to the start, if you don’t have a personal account, you’ll have to download the app and create a personal account using your email, but you can also log in to a new account using your Twitter, Facebook, and Instagram accounts.
After that is done, you’ll go to the setting where they have indicated Me, click on it to change your personal account. Here on the edit profile, you are able to adjust and tweak your bio, links, social accounts, and profile pictures to your business liking. You then switch it to business using the three dots and manage the account.
You can either switch it to a pro account or creator. After that, pick a category that describes your brand best. Add a website or email address to your profile to make it easy for potential clients to reach you. After this, your business account will be up and active.
Creating your Business Strategy
Navigating this new social platform is quite chaotic as it’s very different from Instagram and Facebook. You can be a pro in these other platforms but can be a newbie in Tiktok. It would help if you had an airtight game plan, and you do this by gathering info. First, you need to learn how the platform works before you create a strategy.
Look at how the filters and edits work on this platform. Browse the video that comes to you on the page. Also, take part in trendy dancing styles. Basically, learn the App in all aspects so that you are able to spruce up effective business strategies. Here are things that should be on your fingertips if you intend to make the most out of Tiktok in terms of business:
- TikTok algorithm: Make sure you learn how these videos are ranked and distributed.
- The essential players: Look out for those popular brands shaking your industry and learn a few things from them.
- Identifying your target audience: You have to pinpoint your audience before you start chunking out videos. The platform has youngsters, but you’ll never miss another generation on there. However, it’s important to focus on the majority of users, which is the younger generation.
- Scoping out your Competition: Keep an eye on your competition. Are they already on Tiktok, if so, what can you do differently from what they are already doing to stand out? Influencers can also be competition, so don’t overlook them.
- Setting out Objectives and Goals: After gathering all important info, it’s time to set out goals and objectives for your profile. Always try to see how this platform can help your business by coming up with realistic and unique goals and objectives.
- Put out a Content Calendar: Being spontaneous with your posts on Tiktok is good, but having a structured plan on the content you post is great, especially if you have an end goal with every post.
Optimizing your Profile
The first impression that potential customers get from you is from your profile. Therefore before you start sharing links and making videos, you need to set your profile right. The display picture should represent your brand well. Keep your bio short but intriguing, making prospective customers want to know more about you and what you offer.
Pick your URL wisely. By this, we mean it should be made in such a way that directs you to your eCommerce store, social accounts, landing pages, and blog posts. This, however, will depend on your strategic goal.
Create Content that Resonates with People
There’s no right way to make a viral video, but there are steps you can take to make high-quality videos. For one, making videos with better sound and quality may sound obvious but has proven to be true. Clean audio and a trendy track can go a long way to making your content quality and liked by many people.
Use hash-tags and hop on the tutorials and How-to videos that are always popular. Teaming up with popular content creators can make your brand become popular pretty fast.
Be Active By Engaging your Audience to Grow your Following
Well, why will your brand waste time growing a following while we can buy followers! No, it’s a bad idea, don’t go for it. It is a road that will dip your business in the mud. Do the work, like stated before; produce quality content while hoping for the latest dancing trend on a popular song. It’s the only sure way of increasing your following.
There are activities you might as well try while on TikTok, like experimenting on polls and questions, reply to your customer’s comments, live streams, among other practices. Engaging your prospective clients is a sure way to grow your audience.
Analyze How Things are Fairing
You have been making videos on TikTok for a while now; it’s essential to go back to the drawing board and critically look at how you are faring. Looking at how many engagements you’ve made plus your metrics will remove the guesswork out of it.
You’ll learn what content resonates to your audience and what is not. This allows you to concentrate on content that has massive engagements and expressions. Therefore diving into the analytics is essential.
Give Tik Tok Advertising a Chance
This may not be a good fit for everyone but can really make your business brand reach a wider audience. At the end of the day, you are on Tiktok to try to sell your brand and create lead generations. And TikTok advertising can help you to push your brand even further than you originally intended.
It’s important to note that most users are young. So, curating content and advertising on Tiktok to the younger generation can be a natural fit. Hop on the advertising trend to be in a better position to advertise your brand on Tiktok.
Take Away!
Tiktok has become the new norm, with almost every person joining the site. The high number of users has also necessitated the need for different businesses to use Tiktok to reach a high number of users to market their products and reach out to TikTok influencers. Becoming an influencer, therefore, gives you upper advantages of getting more engagement.
Well, know that you have an idea of how you can make use of TikTok for business. Why wait? Get your account up and running today and start exploring the many opportunities that this platform has to offer.
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