Google is the best place to go if you want to advertise digitally. But sometimes, spending money on these Ads can punch holes in your pockets. But why is this so? This article will highlight eight reasons why you are experiencing high-end rates on Google Ads.
You are getting click baits on your Ad, but they are not converting or generating sales. This can be dicey as you are spending money but get nothing in return. There are things you may be doing wrong, and when you make a few changes in your campaign Ad, you’ll see the difference. Here’s a list of factors that can make the cost of Google Ads to skyrocket.
1. Wrong Keywords in your Google Ad
When you choose keywords that don’t go hand in hand with your Ad, it can garner more rates per click. Therefore, it’s essential to ensure that everything on your Google ad matches your product to ensure relevance.
You can say that this is somewhat a voice describing your service or product to prospective customers. Research well to find out the type of Ad that can bring more sales per click and bring conversion but are affordable. Choose the best keywords that resonate with your product and should match your Ad headline words. This can easily make your Ad easily accessible to people who are searching for such words.
2. Keywords may not be Grouped Adequately
If your keywords are not sufficiently grouped, you will pay more bucks for your Ad. But what is keyword grouping? This is a method of grouping keywords which are closely related into groups. This method is essential when it comes to paid Ad marketing as it produces optimized content for your keyword cluster.
It’s quite easy to overlook the importance of grouping keywords. However, it is vital to create tighter ad keyword groups for your account to perform well. The undertaking will improve the relevance of your account. It will, in turn, reduce the cost of people clicking on your ad.
3. Setting your Account Using the Wrong Time Zone
The Ad you created is still raking huge amounts you are not ready to spend; this could be that you’ve set it in the wrong time zone. Go through the time report tab; it will show you which times are not producing significant results and still have high rates each day. This will help you notice that running ads on a certain day is not effective.
You can schedule the ads to not run on this particular day. Google uses certain criteria to schedule your ad. They look at the time zone where you live. So if you are targeting an audience that has a different time zone, the result would be the reverse. Therefore, you need to set time zones that go hand in hand with your specific target audience. This is important to ensure the ad meets your target audience.
4. Location
Do you check the way you have set up your location? If properly done, those outside your location can click on your ad. This means that your ad is showing from a scope outside the location you intended. It’s therefore essential to check the report that showcases all the areas your ad is showing.
You can find the report on the dimension tab; if you notice that the areas you picked are not bringing in enough click baits for conversion, you can easily turn those locations off or adjust the location bid of your ad to give you a proper edge that will elevate it.
5. Improper Keyword Search
New keywords are always sprouting up, and customers are using them to search for products. If you don’t keep on checking on your initial keywords, you will miss out on potential customers who are using different keywords altogether to find a product just like yours.
You can research to see what other keywords are used on the market. This can minimize the expenses on the Google ad as there would be a low cost on the people who click on your ad. It’s always wise to continuously search for new keywords to add on your Ad.
6. Not Enough Negative Keywords
You can receive an off-target click when you don’t use negative keywords on your ad correctly. Therefore, it’s imperative to check what your competitors are using, plus if you don’t incorporate enough negative keywords, your ad won’t show up in the search engine. To find out what keywords are related to your ad, you can check the search term report and see the keywords that emanate from off-target clicks.
There is always a list of negative keywords that you should have as a campaigner. These lists ensure your ad doesn’t appear when such keywords are mentioned. You don’t want searchers that don’t have an end goal of buying.
7. Using the Wrong Match Type
If you mention a broad spectrum of keywords on your ad, you can attract people that really are not into what you are selling. Broad matching is great, you should continue broad matching but with extra cautiousness to not attract the wrong market. If you attract the wrong market, you will definitely get higher costs for your ad clicks.
Using specific keywords would suffice to avoid wasting your time and your searcher’s time. Make sure you counter Check to see which keywords are giving you real results. And work with keywords that are relevant for your campaign ad. Those that are not giving you real-time results should be done away with.
8. The Ad is not Relevant
The ad is getting a bit expensive because it is not relevant to your audience. It’s, therefore, to check the goal for your landing pages. The goal should be easy to understand and resonate with the product you sell. It also has to be easy to read.
You need to ensure your landing pages are closely connected with the campaign ad you are trying to push. When your Ad is relevant, Google will give you a lower cost for clicks as a reward. But when Google notices that your ads are not up to par, they do so by seeing if a searcher looks at your ad but then looks for another’s ad for competitors, then it’s a signal that your ad is not relevant. At the end of the day, if your ad is not relevant, you will get a higher cost per click.
Final Note!
Using Google ads for your campaigns, when done right, will bear fruits at the end of the day. It’s the reigning King when it comes to digital marketing. You’ll have to adjust and tweak a few things here and there to make your Google Ad to prosper.
To know that your campaign ad is doing great is when you spend a little more on ad click costs and bring tons on conversion. You need to know various types of digital marketing like email marketing, social media marketing, local SEO optimization, web design, and development, among other ways of marketing. They ensure you receive excellent results by having affordable ad campaigns that produce conversion and lead generation. Remember Google ads have the ability to strongly impact your digital campaign if done right.
